The decision to show Tebow in a maternity ward, wearing a white coat, and coaching a pregnant woman in labor was a bad one. Depicting famously anti-choice spokespeople as experts, or even ordinary Joes, in the arena of reproductive health is not funny. It’s disrespectful.
Focus on the Family CEO says their ad contains "a bit of humor." Can you even imagine the backlash from a humerous pro-choice ad? The words unfeeling, cruel, soulless, and baby haters come to mind.
The Focus on the Family Super Bowl ad in which Tim and Pam Tebow and star is certainly not the first time Tebow has worn religion on his sleeve – or in this case, under his eyes. A religion scholar analyzes his own feelings about Tebow’s choice.
For those of you wondering why CBS reversed its longstanding anti-advocacy ad policy in the blink of a network eye, the answer may lie in declining ad revenues, deep staff cuts, and the search of an economic savior.
Just how does Focus on the Family have $2.5 million to pay for a Super Bowl ad? They are a media empire which exists almost solely to push propaganda and spread an anti-gay, anti-equality, anti-woman "gospel" using millions of dollars to proselytize their message – not to provide actual health care and social services as women’s health organizations do.
In deciding to air a Focus on the Family ad during the Super Bowl, CBS executives have effectively outed themselves as anti-choice and anti-woman.