pinkwashing
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Pink ribbons do not help bring awareness to the socioeconomic inequities connected to breast cancer; they commodify the disease and make it “sexy” under the guise of raising awareness.
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I’d like to dissect how Komen for the Cure completely destroyed a brand 3 decades in the making and how they’re now a different organization with a different future (if they even have one), whether they like it or not. My goal here is to help people understand this so you don’t make the same mistakes.
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Promise Me No Harmful Chemicals: Breast Cancer Group Calls for Greater Accountability in Fundraising
How would you react if you learned that a prominent women’s health organization commissioned a perfume that contains chemicals with demonstrated negative health effects?
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