Effective next year, the 3-Day walks, as they are called, will no longer take place in Boston, Chicago, Cleveland, Phoenix, San Francisco, Tampa, or Washington, D.C.
The Komen Foundation’s statement says that it “will continue to fund existing grants, including those of Planned Parenthood, and preserve their eligibility to apply for future grants, while maintaining the ability of our affiliates to make funding decisions that meet the needs of their communities.” But this is NOT a reversal of any kind.
I’d like to dissect how Komen for the Cure completely destroyed a brand 3 decades in the making and how they’re now a different organization with a different future (if they even have one), whether they like it or not. My goal here is to help people understand this so you don’t make the same mistakes.
In the wake of the attacks on Planned Parenthood by Congressman Cliff Stearns and the Susan G. Komen Foundation, social media and tech guru Deanna Zandt created a tumblr this week at which women are telling their stories about how Planned Parenthood saved their lives through early cancer detection and other means.
Greg Sargeant of the Washington Post reports that the Komen controversy is “about to get significantly more intense [as] nearly two dozen Senators are set to enter the fray.” Twenty-two Democratic Senators have signed on to a strongly-worded letter urging Komen to reverse its decision.
Now in its “spin-cycle,” Komen for the Cure is trying to justify its actions defunding critical breast cancer screening for the poor with a serious case of “pink-washing.” Their rationale? They care about women. So they lie to them and deny them services.