Karl Hofmann is the President and CEO of the global health organization, PSI (www.psi.org). Mr. Hofmann is steering PSI on an ambitious plan to double its health impact by 2012 in the areas of HIV, malaria, child survival, safe water and reproductive health. Under his leadership, the organization is on target to achieve that goal. Prior to joining PSI, Mr. Hofmann was a career American diplomat for 23 years. He served as United States Ambassador to the Republic of Togo, Executive Secretary of the Department of State, and Deputy Chief of Mission (senior career diplomat) at the American Embassy in Paris.
Women have an unmet demand for reproductive health products that will improve their lives and that of their families. The gap lies in providing reliable, high-quality supplies of products and services. Social marketing can help fill it.
