Worst Marketing Decision Ever: Drycleaner Puts “Pro-life” Message on Their Hangers

There is a branch of anti-choice activists that will use pretty much anything as a medium for their message: newspaper ads, graphic signs displayed in front of schools, bus stop benches. You would think they would know well enough to leave one place untouched, though. Wire coat hangers.

You would be wrong.

Springdale Drycleaners of Cincinnati, Ohio, has been etching “Choose Life” ads on wire coat hangers used to hang dry-cleaning.

What’s worse is that this seems to be an ongoing effort. Reports of the “choose life” coat hangers already were on the internet back in March of 2011, when Joe.My.God posted a picture of the hanger then. And before that on Regretsy in 2010. So despite over two years of attention, the business continues to think this is an excellent cross-advertising campaign. In fact, the practice was losing them customers as far back as August of 2010, but still the dry-cleaner continues to use hangers as a place to offer inappropriate propaganda.

As NARAL Pro-Choice Wisconsin said on Facebook, it’s a reminder of why we will never let them make us go back.

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  • lifehacksimmediately

    Reality check! That’s my uncredited photo. You can use it if you like. My name is Ben.


    You can use my photo for free, but here’s an ad for my creations: youtube.com/lifehacksimmediately


    If you go to my website and your wildest dreams DON’T come true, I will personally go to jail.

  • give-em-hell-mary

    What a macabre choice to use coat hangers to advertize against women’s right to life, given that women often used deadly coat hangers to self-abort duing the safe motherhood prohibition.


  • robin-marty

    I’m adding a link into the credit

  • might-be-crazy4u

    The state of Oklahoma offers several different types of personalized cartags; such as wildflowers, fishing & wildlife, OU, OSU, etc. They also offer a pro-life tag that has 

    “Choose Life”  in what looks like crayon. The funds from sale of these go to support some cause. Does any other state do this?  I’ve always thought it in bad taste that these were offered by our DMV, a government office. 

  • jipock

    Wouldn’t it be easier just to use wooden hangers and remove the risk completely?



  • beenthere72

    MA has them too.   Funds go to CPCs. 

  • jjnyc

    Reality is that abortion is LEGALIZED murder… Smart business owners.

  • jjnyc

    Ms. Marty… sad that YOU are a “mother” and support MURDERING the unborn… SMH

  • prochoiceferret

    Reality is that abortion is LEGALIZED murder…


    No, it’s just a surgical procedure. What, is a hysterectomy now LEGALIZED genocide or something?


    Smart business owners.


    Not if they want pro-choice customers, whose money is as green as anyone else’s.

  • prochoiceferret

    Ms. Marty… sad that YOU are a “mother” and support MURDERING the unborn… SMH


    What are you, fourteen?

  • crowepps

    My understanding is that if States offer vanity tags, they have to take any motto that isn’t outright obscene, because the constitution forbids the State preferring one over another.  The ‘choose life’ ones are part of a nationwide effort to add a guilt-trip to a traffic jam near you.

  • beenthere72

    Here in MA…


    Any registered charitable organization can submit a design to the Registry of Motor Vehicles, post a $100,000 bond to protect the state from financial loss, and obtain applications and fees from at least 1,500 drivers who want the new plates. The state returns the bond if more than 3,000 of the specialty plates sell within two years.

    I’ve seen a bunch lately, but then again, my new job has me commuting longer than ever before.   

  • sarah74

    I don’t believe anyone wants abortions to happen.  I know I’ve never met anyone who says it’s a great idea to, in your words “murder the unborn.” Most people I know who’ve had abortions have thought long and hard on it and have decided it is the best option for them and their family not to have a(nother) child.  And that’s their business.  I get it.  Babies are wonderful.  But a woman has the right to control her own body and her future.  And that’s what I support 100%.  Abortions are less frequent when they are accessible, professional, and safe.  If everyone who purported to be “pro-life” truly were and took an actual stand for their convictions (ie adopting an unwanted child), then we’d have no unwanted children at all in this country.  Instead, words like “murder” are tossed around in an attempt to shame people into having more children which they (and perhaps our system) cannot support.  If done correctly, abortion is a fairly simple medical procedure which flushes out a fertilized egg or early term zygote.  No drama and no pain(and no hacked off limbs).  And, before you start, I am a woman who desperately wants to be a mother and have been trying for almost a year to get pregnant.  I love kids, but I want no one’s choices taken away either.

  • give-em-hell-mary

    Why don’t you root through your bathroom wastebasket and hold a “baby” tampon/napkin viewing and funeral to help your sisters and mother and invite the neighbors to share their grief (mortification!)?  If that strikes you as icky and absurd, then your shaming women over later stage, life- and health-saving abortions is equally icky and absurd.

  • veggietart

    I think a number of states do this and several have tried, to have it shot down.  

  • veggietart

    Yeah, call me when you care about those who have been born.

  • pro-choice-and-i-personally-do-choose-life

    Am I missing something in seeing “CHOICE”, and isn’t that what all good moderate progressives need and want?  I cannot believe, also in comments here, that I hear Pro-Choice views that sound just like the poor fools who are “Pro-Life”.  EVERYONE needs to remember/learn that Pro-Choice is what it says!  Some like me choose life, some don’t.  The right to choose is the only answer, and everyone needs to make their choice, hopefully being well raised by caring parents/loved ones and fully educated through certified programs.

  • pro-choice-and-i-personally-do-choose-life

    @might be…only if they also offer the valid alternative ‘choose what’s best for the Mom to be’

  • squirrely-girl

    Except for that part where they lose business from folks like me and my equally educated and similarly minded colleagues, family, and friends. Which, being an actual resident of this fine city makes it a reality and not merely a hypothetical ;)


  • southend
    Nothing speaks more to how much they value “life” than sending their customers home with hangers full of fabric contaminated by residual tetrachloroethylene (a carcinogen) to rub against the skin under their arms for efficient dermal absorption and ready lymphatic access! Yes indeed – choose life — by choosing a “green” dry cleaning chain!
  • crowepps

     North Carolina barred from issuing “Choose Life” license plates

    A federal judge has permanently blocked North Carolina from issuing an anti-abortion specialty license plate, ruling that offering plates with a “Choose Life” slogan without an alternative supporting abortion rights is unconstitutional.

    The lack of a plate promoting reproductive freedom in the state constitutes “viewpoint discrimination in violation of the First Amendment,” Senior U.S. District Judge James C. Fox said on Friday.

    The judge previously granted a preliminary injunction sought by the American Civil Liberties Union of North Carolina, which had argued the state should not be allowed to distribute specialty plates offering only one point of view on the abortion debate.



  • colleen-g


    Oh, my, god. 

    Bomb women back to the back-alley stone age, and insult them at the same time.  Yeah, that’s fine marketing.  “Life” includes everyone, INCLUDING ADULT WOMEN WHO CAN MAKE THEIR OWN DECISIONS.

  • colleen-g


    Oh, my, god. 

    Bomb women back to the back-alley stone age, and insult them at the same time.  Yeah, that’s fine marketing.  “Life” includes everyone, INCLUDING ADULT WOMEN WHO CAN MAKE THEIR OWN DECISIONS.


    *double post*  but it’s worth saying twice, so I’m leaving it!

  • purplemistydez

    You missed the most important point.  Before Roe vs. Wade women used hangers to try to self abort and sometimes died from bleeding out or infections.  The forced birthers seem to ignore or forget this fact.  It’s disgusting and wrong that this dry cleaners would use hangers that were a prominent symbol of illegal abortions.

  • theleftwingcafe

    FLA and GA also have these. Just yesterday the NC court ruled these kind of plates UNCONSTITUTIONAL.  I’m going to see what I have to do to bring some kind of suit to get rid of these in FLA and GA  and any other state that pushes this crap and the “IN GOD WE TRUST” plates.

  • crowepps

    You’ll have to check the relevant laws state by state.  In North Carolina, the Legislature specifically refused to allow plates with the opposing viewpoint of Respect Choice.  It’s my understanding of the decision that IF they had allowed that, it all would have been fine.  The problem was that by allowing one and refusing the other, the government unconstitutionally approved and ENDORSED one viewpoint and REJECTED the other viewpoint.

  • freetobe

    “Reality is that abortion is LEGALIZED murder… ”     so is war and the death penalty.

  • exaltedalmighty

    Chill out. It’s a private dry-cleaning chain. Yeah, it’s a little macabre and in bad taste to put them on coat-hangers, but they have a right to. Just don’t go there. It’s not necessarily like they’re trying to urge a change in law. This article had a great opportunity to open up a real and non-partisan discussion about appropriate soapboxes, but all I heard was “RAWR. PRO-LIFE!!1”


    I’m pro-choice, and it’s hard for me to see other people get up in arms and angry at people who disagree. No one’s wrong for taking either stance, and if people want to gently spread their ideals without screaming, I have no problem with it. Just because pro-lifers are screaming, angry lunatics doesn’t mean you have to be, too.


    Let me add that, yeah, I see a problem with the coat-hangers as a medium. I re-read my post, and I didn’t make that all that clear. It’s offensive. Maybe they thought they were preventing coat-hanger abortions (which happen), or maybe it was just dark humor. The point is, the article had a tone that focused way too much on the message and not enough on the medium.


    Edit: Pathetic. No one even has anything to say. I’m not frothing at the mouth over this, so let’s down-tick so it can be tucked away quietly. Even people who agree with you but aren’t angry enough shouldn’t be heard. I feel sorry for you people.

  • richardelguru


    Nice comment, only thing you could add is that contraception cuts down on the need for abortion. Especially if it’s free or inexpensive.

  • jennifer-starr

    Chill out. It’s a private dry-cleaning chain. Yeah, it’s a little macabre and in bad taste to put them on coat-hangers, but they have a right to. 

    Yes, they have a right to. And we have a right to report on it, and to give our opinion that it is in bad taste and that we find it offensive. And people who may not agree with their views have a right to choose not to patronize that business. Freedom of speech does not guarantee  freedom from disagreement.