After a radio station in Canada took large amounts of criticism for running a “win a baby” contest in which the winning couple would receive a free round of in vitro fertilization, the judges decided it couldn’t choose just one recipient, giving all five finalist couples the prize.
in a surprise twist, Jeff Mauler, one of the morning show personalities, announced: “The winner for win a baby…the winner is all of you.”
The announcement was met with silence and then tears.
“By the silence alone, everybody sitting in their cars, everybody sitting at work, everyone at their breakfast tables had an image of what these couples were doing. The silence was speaking a thousand words this morning,” he said.
Mauler said the twist came after a last minute decision over the weekend.
“Truly we knew that we just couldn’t go with one. They all had great stories. They are all wonderful people and we found a way to make it happen.”
The contest, which many claimed was in poor taste and made to exploit the desperation of the infertile, was dreamed up as a way to bring attention to the expense of fertility treatments, which are not covered by the Ontario government’s health care plan.