Would CBS air a pro-choice Super Bowl ad?

Cross-post on Women and Politics.

In deciding to air a Focus on the Family ad during the Super Bowl, CBS executives have effectively outed themselves as anti-choice and anti-woman.

If CBS is trying to avoid controversial issues in Super Bowl commercials, I think it’s safe to say that they’ve failed miserably. Even putting aside the negative frenzy the ad has already caused, let’s remember that Focus on the Family is one of the most contentious, intolerant, and extreme organizations in existence.

Not to mention that reproductive rights is one of the most controversial and dividing issues of our time.

To approve an anti-choice spot and reject an ad for a male dating site (among their past rejections of progressive organizations) shows blatant hypocrisy and bias.

We can’t show two guys making out, but we can talk about abortion?

Defenders of CBS’ decision say yes—that despite its divisive and political message, the ad itself is positive and ncontroversial. Bill O’Reilly asks, how can anyone be offended about Tim Tebow being alive?

But now I have to ask: What if a pro-choice ad had been submitted for the Super Bowl? What if it featured an uplifting story like Tim Tebow’s?

Picture this: Fade in. Moving music plays. Video of children playing.
A woman talks about how happy she is that the birth control pill was available to her. She wanted to make sure she became a mother when she was ready. Because of her ability to make that choice, she now has two children who she’s fully able to support. End on picture of happy family. Fade out.

And what if this ad was for Planned Parenthood or National Abortion Federation? Something tells me CBS wouldn’t approve their message to over 100 million Super Bowl viewers. And I don’t think Bill O’Reilly would deem this a "positive message."

It seems both are making this decision solely based on the ad—not its message, political connotation, or extremely divisive views of the creating organization.

Many organizations, including WCF, are demanding that CBS pull the ad.

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The issue of women’s reproductive health belongs in doctors’ offices, family discussions, and women’s hands.

It doesn’t belong in our government or with politicians. And it most certainly doesn’t belong in the Super Bowl.

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  • flan

    The suits at CBS are homophobic misogynists.

    Sure – get ’em pregnant and keep ’em that way – even if it kills ’em.

    Sure – it’s ok that insurance companies pay for viagra but not for contraceptives.

    Sure – it’s ok to have girls with big tits hanging out of their shirts, while our kids are watching but two men kissing? Fagettaboutit

    So of course, discussing how it’s good for women and their families to use birth control for family planning is absurd. What are you thinking?

    Women are infantile creatures in the minds of many men. They need to be told what to do. That Mrs. Tebow “chose” to continue the pregnancy is a red herring. She had no choice. Her religion offered her no choice and while she was ok with that and put her life in “god’s” hands, THAT was the real choice in this scenario; she had no choice but to continue the pregnancy after that. There is a difference.


  • edward-craig

    I won’t watch the Super Bowl because I won’t be subjected to that volume of bad advertising. If you do actually watch that program you deserve to have your intelligence (if any) compromised.