CBS = Cancel Broadcast Sexism: Women’s Media Center Launches Video Campaign


The Women’s Media Center (WMC) today launched a video campaign entitled "C-B-S = Cancel Broadcast Sexism." 

WMC is leading a coalition of organizations in challenging CBS’s recent decision to accept an ad during the Super Bowl from Focus on the Family after years of refusing to accept ads from progressive organizations, arguing that they would not air Super Bowl ads where “substantial elements of the community (are) in opposition to one another.”

That changed suddenly about 10 days ago when CBS made public their agreement to air the Focus on the Family ad featuring Heisman Trophy winner Tim Tebow and his mother Pam.  Focus on the Family (FoF), notes WMC, is "a divisive organization with a history of intolerance
and discrimination based on gender, sexual orientation, and religious
beliefs." FoF is strenuously anti-choice (from contraception to abortion) and has been active in policies that discriminate directly against gay, lesbian, and transgender persons, as well as in the anti-marriage equality movement.

In the past two days, WMC alone has generated over 120,000 letters to CBS, NFL, and Super Bowl advertising executives asking that they adhere to the longstanding tradition of prohibiting controversial spots during the Super Bowl and scrap the ad. Other organizations, including the National Organization for Women, NARAL Pro-Choice America, and the Feminist Majority Foundation have generated thousands more.

CBS, says WMC, "now claims to have changed its policy on accepting advocacy ads. But its decision to debut this policy by associating itself with the anti-choice, anti-equality Focus on the Family raises serious questions about CBS policies and bias."

"This leads us to the question: What Does CBS Stand For?"

In response, WMC is asking people to contribute to a video campaign describing "what you think C-B-S
stands for…."Corporate Broadcast Sell-outs" or "Completely Blatant
Sexism?"  A campaign "launch video" can be seen here.

WMC invites individuals to submit videos and photos by uploading to Flickr or YouTube and sending them the link and also by posting the video to your website.

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Follow Jodi Jacobson on twitter: @jljacobson

  • faultroy

    Just a note of clarification…if you google this controversy, CBS says that it is changing its policy on advertising controversial subjects somewhat in the future, and CBS will consider "responsible" advertising that presents a different view in the future. I’m pretty confident that the recent SCOTUS ruling on coporations running political ads had something to do with their change of policy. Note, prochoice groups will be able to run opposing viewpoints as along as they are responsible and tasteful– says CBS. I saw a clip of the ad, and I have to say that for Pro-Choice Advocacy Groups to complain about this ad is like cutting off your nose to spite your face. It is the kind of political stupidity that has fueled this controversy from its inception and only makes pro-choice advocates look mean-spirited, stingy and nasty. First of all the ad is highly appropriate in the fact that Tebow is this year’s Heismann Trophy Winner–and the Superbowl is about Football. Secondly the ad comes across not as anti abortion, but affirmation and celebration on the potential of life–a concept even pro-abortionists should be advocating. While I personally am pro-abortion, I find the idea of putting a campaign to protest CBS’s policy change equivalent to Space Heater Mfgs. complaining about safety enhancements to prevent toddlers from horrible burns–not the kind of position anyone politically saavy would want to support. These protests will definitely set the pro-choice movement back decades since it validates one of anti-abortionists’ main talking points: that Pro-choice advocates have no interest whatsoever in the life of a child, but only in lining their own pockets with ever more government funding subsidies. Talking about sticking your foot in your mouth. I can’t wait to see how Bill O’Riley, Beck et al will "throw this political football." They will be riding this intercepted pass for the next month!